About Gotham SEO

Why Gotham SEO Exists

Law isn't just another niche for us — it's personal.

Our families are deeply rooted in legal professions, including Legal Document Assistance, business law, immigration, and family law. We grew up around attorneys and LDAs who did meaningful work for their clients but often struggled to compete online with larger firms that had bigger marketing budgets.

After years of leading SEO and revenue operations at enterprise companies, we saw an opportunity: the same strategies we'd built for brands with tens of millions of monthly users could be adapted for small and solo law firms that needed them most.

That's why we started Gotham SEO. We focus on one city, one type of client, and one goal — helping NYC attorneys turn organic and AI search into a consistent source of qualified consultations.

Meet the Team

Cristian has spent over 16 years in SEO, leading technical SEO and content strategy for companies with audiences of 10 million to 100+ million monthly organic users. His work spans Microsoft, StubHub, Airalo, Softonic, and major European media and news sites.

At Gotham SEO, he leads technical audits, content strategy, local SEO, and AI search optimization for every client engagement.

Fabio Fanni — Co-founder, Revenue Operations & Analytics

Fabio brings 15+ years of experience in revenue operations, business analytics, and media buying, with senior roles at Workday, StubHub, and Omnicom/Critical Mass. He focuses on turning marketing activity into measurable pipeline.

At Gotham SEO, he leads analytics, reporting, paid media strategy, and the operational side of every engagement, making sure what we do connects directly to consultations booked and cases signed.

Who We Serve

We work exclusively with small and solo law firms in New York City. We take on one firm per practice area, per borough, so our clients never share a strategy with a direct local competitor.

Current and past clients include Paton & Mayr and Robin Schumacher LDA.

Our Mission

We help small and solo law firms:

Generate more calls and form submissions from qualified prospects
Rank higher on Google Search and Google Maps
Lower their cost per case compared to paid ads alone
Build authority in both traditional search and AI-powered search tools

As search evolves, we help firms stay visible not only on Google, but also in the answers generated by ChatGPT, Gemini, and Google AI Overviews.

What Makes Us Different

We don't run generic SEO playbooks.

Custom strategy, not templates: every plan is built from your firm's data and your clients' actual language
Data-driven optimization, not guesswork: we measure what's working and adjust
Actionable execution, not lengthy reports: we focus on pages shipped, links earned, and calls booked
Senior operators, not junior account managers: the founders are the people on your account

We focus on what actually moves the needle: generating qualified leads from organic search, local search, and AI search.

Our Values: SERVE

We operate by a simple principle: SERVE. Five values we hire, build, and make decisions by.

S — Show up consistently
E — Educate
R — Relate to your needs
V — Value over transaction
E — Engage with authenticity

Work With Us

If you run a small or solo law firm in New York City and want a serious, senior partner for SEO and AI search, we'd love to talk.

[Book a free strategy call →]