SEO Pricing for serious NYC law firms.

Three packages, each designed to match the pace of growth you're ready for. Every engagement includes a senior operator on your account, a custom strategy built from your firm's data, and transparent monthly reporting.

All packages run on a 3-month initial commitment. After that, you can continue month-to-month or cancel anytime.

Counsel

$2,500/month

3-month initial commitment. Cancel anytime after.

The foundation for firms building a reliable organic search channel from the ground up. What's included:

  • Full technical site audit
  • Competitor benchmarking
  • Custom SEO and content strategy
  • Stakeholder interview and client/review survey
  • Technical SEO (site speed, structure, internal linking)
  • Local SEO (Google Business Profile optimization, citations, map pack strategy)
  • AI search optimization (ChatGPT, Gemini, Google AI Overviews)
  • 20 pieces of content per month (landing pages, practice-area pages, blog content, rewrites)
  • 5+ PR backlinks per month from US/UK news outlets, legal directories, and expert commentary
  • Monthly reporting on rankings, traffic, calls, and consultations

Best for: Solo attorneys and small firms ready to build a long-term organic channel and reduce dependency on paid ads. [Book a strategy call →]

Partner

$5,500/month

3-month initial commitment. Cancel anytime after.

For firms ready to accelerate — more content depth in your niche, stronger authority, and faster results. Everything in Counsel, plus:

  • 40 pieces of content per month (double the output)
  • 10+ PR backlinks per month from earned media, including: at least 2 links from DR 70+ domains, and at least 2 links from sites with 1M+ Similarweb monthly visits).

Best for: Growing firms that want to out-rank established competitors in their practice area and capture market share faster.

[Book a strategy call →]

Managing Partner

$12,500/month

3-month initial commitment. Cancel anytime after.

Our most comprehensive engagement, designed for firms that want to dominate their practice area in their borough. Everything in Partner, plus:

  • 60 pieces of content per month (3x the Counsel package)
  • 30+ PR backlinks per month from high-authority earned media

Scaling PR from 10 links to 30+ links per month is a meaningful step up in cost and effort. At this volume, we expand beyond reactive PR into sustained, multi-channel campaigns: original data studies, proactive outreach to tier-one publishers, and ongoing expert-commentary placements across a much wider network of journalists. The authority signals compound faster, and so does the investment required to earn them.

Best for: Established firms investing in long-term market leadership and competitive separation.

[Book a strategy call →]

Why Three Packages?

Each package is built around a simple idea: speed of growth comes from compounding four things at once, on-site optimization, content depth in your niche, Google Business Profile strength, and authority from relevant websites.

The Partner and Managing Partner packages accelerate that compounding. More content means more ranking opportunities. More high-authority links means faster trust signals to Google and AI search tools. Doing both together shortens the time it takes to show up for the searches that actually bring in cases.

What Every Package Includes

Regardless of package, every engagement includes:

  • A senior operator on your account (one of the co-founders)
  • One firm per practice area, per borough — no shared strategies with direct competitors
  • Custom strategy built from your firm's data, not templates
  • Transparent monthly reporting
  • Month-to-month flexibility after your initial 3-month commitment

We intentionally keep our client roster small so every firm gets senior attention.

Frequently Asked Questions

Why a 3-month commitment?

SEO results compound over time. Three months gives us enough runway to complete the initial audit, build out foundational content, earn the first wave of backlinks, and start showing measurable progress. After 3 months, you can continue month-to-month or cancel anytime.

Can I upgrade or downgrade between packages?

Yes. Many firms start on Counsel and move up to Partner once they see traction. You can change packages at the start of any new billing month.

What if my competitor is already on one of your packages?

We work with one firm per practice area, per borough. If we already work with a competitor in your space, we'll tell you on the first call and won't take you on.

Do you offer custom packages?

For most firms, one of these three packages is the right fit. If you have unusual needs — multiple offices, multiple practice areas, or specific PR goals — we're happy to discuss a custom engagement on the strategy call.

Is there a setup fee?

No. The first month's fee covers the audit, benchmarking, and strategy work included in every package.

Ready to Get Started?

Book a free 30-minute strategy call.

We'll review your current SEO, look at where your NYC competitors are gaining ground, and recommend the package that fits your goals, or tell you honestly if we're not the right fit.

[Book a call →]

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